Why Some People Quit And Some NEVER Give Up

by Tom Venuto NSCA-CPT CSCS on March 4, 2010 · 1 comment

By Tom Venuto, NSCA-CPT, CSCS
Never Give Upwww.BurnTheFat.com

Throughout my 18 years in the fitness industry as a trainer, nutrition consultant and motivational coach, I have noticed that some people who start a nutrition and exercise program give up very easily after hitting the first obstacle they encounter. If they feel the slightest bit of discouragement or frustration, they will abandon even their biggest goals and dreams.

On the other hand, I noticed that some people simply NEVER give up. They have ferocious persistence and they never let go of their goals. These people are like the bulldog that refuses to release its teeth-hold on a bone. The harder you try to pull the bone out of his mouth, the harder the dog chomps down with a vice-like grip.

What’s the difference between these two types of people? Psychologists say there is an answer.

An extremely important guideline for achieving fitness success is the concept that,

“There is no failure; only feedback. You don’t “fail”, you only get results.”

This is a foundational principle from the field of Neuro Linguistic Programming  (NLP), and the first time I ever heard it was from peak performance expert Anthony Robbins back in the late 1980’s. It’s a principle that stuck with me ever since, because it’s a very, very powerful shift in mindset.

A lot of people will second-guess themselves and they’ll bail out and quit, just because what they try at first doesn’t work. They consider it a permanent failure, but all they need is a little attitude change, a mindset change, or what we call a “reframe.”

Instead of saying, “This is failure” they can say to themselves, “I produced a result” and “This is only temporary.” This change in perspective is going to change the way that they feel and how they mentally process and explain the experience. It turns into a learning opportunity and valuable feedback for a course correction instead of a failure, and that drives continued action and forward movement.

It’s all about your results and your interpretation of those results.

Dr Martin Seligman, a professor of psychology at the University of Pennsylvania, did some incredible research on this subject and wrote about it in his book, Learned Optimism. Dr. Seligman noticed that the difference between people who give up and people who persist and never quit is what he referred to as “explanatory style.” He said that explanatory style is the way we explain or interpret bad events or failures.

People who habitually give up have an explanatory style of permanence. For example, they hit a plateau in their progress and explain it by saying, “diets never work” or “I have bad genetics so I’ll always be fat.” These explanations imply permanence.

Other people hit the same plateaus and encounter the same challenges, but explain them differently. They say things such as, “I ate too many cheat meals this week,” or “I haven’t found the right diet for my body type yet.” These explanations of the results imply being temporary.

People who see negative results as permanent failure are the ones who give up easily and often generalize their “failure” into other areas of their lives and even into their own sense of self. It’s one thing to say, “I ate poorly this past week because I was traveling,” (a belief about temporary behavior and environment), and to say, “I am a fat person because of my genetics” (a belief about identity with a sense of permanence). Remember, body fat is a temporary condition, not a person!

People who see challenges and obstacles as temporary and as valuable learning experiences are the ones who never quit. If you learn from your experiences, not repeating what didn’t work in the past, and if you choose to never quit, your success is inevitable.

About the Author: Tom Venuto is a natural bodybuilder and author of the #1 best selling e-book, “Burn the Fat, Feed The Muscle,” which teaches you how to burn fat without drugs or supplements using the little-known secrets of the world’s best bodybuilders and fitness models. Learn how to get rid of stubborn fat and turbo-charge your metabolism by visiting: www.BurnTheFat.com.

[Editor’s Comments: I was talking with Tom the other day, and I asked him what was the #1 question he gets asked most often. He immediately said:

“How can I gain muscle and lose fat at the same time?”

The problem is you get all kinds of conflicting answers to this question- even from experts who are supposed to know these things. So Tom spent a lot of time doing scientific research and matching it with his own real world case studies, and he came to the following conclusion:

YES – you can gain muscle and lose fat at the same time!

In fact, he just published a new ebook on the subject that explains it in detail, called: “The Holy Grail Body Transformation Program: How to Gain Muscle and Lose Fat at the Same Time” AND you can get it FREE at the following link:

Click here =>> Burn the Fat

Here’s the deal…

From now until Midnight (PST), March 5th, 2010, you can get a copy of the Holy Grail Body Transformation program ebook absolutely FREE when you purchase the Burn The Fat, Feed The Muscle e-book from this web page:

Click here =>> Burn the Fat

I just read Tom’s “holy grail” book earlier today…that’s one reason I’m publishing this article so late in the day…and he definitely hit a home run again with this one!]

Required Legal Disclaimer: some of the links mentioned within this post or posts they lead to are my affiliate links and I get compensated for recommending those products. However I NEVER recommend something I don’t believe in and welcome your questions and feedback.

{ 1 comment… read it below or add one }

1 Jan March 6, 2010 at 6:15 pm

Education is the key to helping a person know what to do when it comes to fitness and losing weight. Lots of good info here.

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